Fresha, a leading global salon and spa software company, has acquired Bookwell, and Australian competitor. 

The deal follows a recent $150 million Series C investment in Fresha led by leading private equity firm General Atlantic.

The acquisition of Bookwell marks a new phase in London based Fresha’s continued successful growth story, adding to the platform’s extensive base of over 60,000 partner salons and spas primarily spanning the United States, United Kingdom, Canada, Australia, New Zealand and Europe.

Bookwell was founded in 2017 by EatNow founders Matt Dyer and Nathan Airey and have signed up over 5K salons in Australia. Following their first start-up success, Bookwell was set up as a matchmaking engine for Australian beauty and wellness service providers to fill empty appointment slots with customers in their area.

“From my first meeting with William, Fresha’s founder and CEO, I believed in his vision, energy and passion. By helping beauty and wellness businesses grow sales with tools to facilitate online payments, self-service bookings, and automated marketing, Fresha provides the perfect opportunity to enhance Bookwell’s offering,” says Matt Dyer, Founder and CEO of Bookwell. “We are thrilled to be joining forces with Fresha, the global leader in the beauty and wellness industry.”